The last-minute surprise entry of former Governor Eliot Spitzer into the race for comptroller required rapid strategic restructuring for the other campaigns and led to an unexpectedly heated Democratic primary race. The discussion at the roundtable included reflections on the contrasts between and among three highly qualified candidates; the ups and downs of press coverage; the impact of name recognition and personal notoriety; the role of public campaign financing, and the impact of a well-executed earned-media strategy.

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